20% of the girls born today will become 120 years old.
Nordea Liv & Pension wants more people to save for their pension. Research showed that people are getting older and older, and healthier and healthier, 100-year-olds are more and more common and that age group is steadily increasing.
Imagine if You reach 100, will your pension last? With a limited media budget the focus was social and digital channels and a campaign site – 100år.se