Campaign for Svenska Bil. New concept from being 85% SAAB to 14 new brands.
"För Varje Resa" (for every journey) was made together with a car travel guidebook with 0,5-2h trips (journeys) from Stockholm. Photo by Björn Terring
"För Varje Resa" (for every journey) was made together with a car travel guidebook with 0,5-2h trips (journeys) from Stockholm. Photo by Björn Terring
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/036d24d06fdc2861086f9c6f0140a6fa/28c46c60-602f-4e6d-bc17-de8a47f488a0_rw_600.jpg?h=418935ee8fadc28885667afddce0a710)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/036d24d06fdc2861086f9c6f0140a6fa/d436de0c-2a28-405b-a819-47d98a749f5a_rw_600.jpg?h=f6da9de1e23692746452b0226a02fd73)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/036d24d06fdc2861086f9c6f0140a6fa/1248e2d3-4ea2-4e0e-a748-8fe06c86e999_rw_600.jpg?h=67462d16c06910e0c5e662b4f44f5fd6)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/036d24d06fdc2861086f9c6f0140a6fa/9a83f7d0-41d2-4b83-9621-93583cf3c1ab_rw_1200.jpg?h=8f7cf7586fdd23929a5e9678c2218c1d)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/036d24d06fdc2861086f9c6f0140a6fa/efefd42e-9869-458e-89f7-2a339e530ae8_rw_600.jpg?h=39af15e958be9994437114369856b8db)